What is balloon printing?
Balloon printing is quite simply the process of putting some type of image onto the surface of a balloon. Balloon imprinting companies have been around for a long while, but modern printing techniques and new equipment are helping to improve the scope of what kind of balloons can be printed on, and what logos can be applied. Many companies and individuals are beginning to realise the prospective benefits of balloon printing.
Balloons can have multi-coloured patterns printed onto their surfaces, and this can be enhanced by using clever designs and utilising the colour of the balloon itself. It is also possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they ought to be able to see the printed images.
This post hopes to spotlight just a few of the possible uses of personalised, branded balloons.
Advantages
Balloons are great because they are not an overly pricey thing to get hold of. Even the more elaborate balloons do not have to cost the Earth, and when you compare prices with many of the alternatives you can easily see the monetary benefits of branded balloons.
One of the more interesting things about using printed balloons at any type of occasion is the great flexibility they offer. Today’s balloon technology allows such a wide range of styles, sizes and colours that you can really let your imaginationrun wild and let your imaginative side to take over. There are some limitations, but most people are amazed at what can be achieved with simply just balloons.
This versatility gets even more significant when you start using balloons together to create balloon strings or sculptures. You can intermix different coloured balloons to good effect and create bold designs, or use different shapes and sizes of balloons to create eye-catching displays.
Another fantastic benefit of using balloons is that they are incredibly lightweight. This makes them very easy to move about and to sculpt into various shapes. You will not need to hire moving men or forklift trucks to get them to where you need them to be! The other great benefit is that if you are going to fill them on site, many hundreds of balloons will fit into a handbag. This means they can easily be used to decorate even the most remote of locations.
The next time you see a bunch of people with custom printed balloons it is maybe worthwhile asking where they got them from for future reference.
For social events
Getting a set of your own, personalised, printed balloons for a social gathering always adds an extra element of fun and interest to what you are doing. Whether the event you are attending is a relatively formal affair, such as a grand dinner party, or a quite informal celebration, such as a stag or hen party, you will find that printed balloons can really make the night be noticeable.
Wedding parties
Wedding parties are the ideal occasion for utilizingprinted balloons to spruce up your location. They are both formal and informal events at the same time, with a serious purpose but also a focus on having fun and enjoying the day. This is when the flexibility of balloon printing comes into its own.
During the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally begins you can have a collection of fun balloons with a personalised wedding message. Or how about balloons printed with either the bride or grooms picture to show which side of the family you are on?
Stag & hen nights
Stag and hen parties are always fun occasions, and more often than not they will involve some form of dressing up or adornment. So why not make use of printed balloons as a way of “jazzing up” your evening and really making your party stand out from the crowd.
L-plate balloons. One of the more recognisable components of a hen party is the bride to be donning driving L-plates on their outfit. It is a time honored touch that always makes the lucky lady stand out from her group of hens. But there is no reason to restrict yourself to decorating outfits. Why not print an L-plate on a large balloon and attach it to the bride to be. Then everybody will easily know who to watch out for during the rest of the night!
Nickname balloons. Groups of men out on stag nights will frequently have their pictures and nicknames used by their friends printed onto a t-shirt or top. But again, why stop at the outfits? You can print faces, nicknames, or just about any other funny facts onto personalised balloons and give them out to members of your stag group.
Decorating functions
Printed balloons at events do not have to be hugely conspicuous or gaudy. In fact, you will discover that there are several ways that you can arrange printed balloons to create very stylish effects. At many formal events, such as award ceremonies or grand birthday parties, balloons can turn out to be an interesting piece of furniture rather than an outlandish statement.
The fantastic flexibility that comes with using balloons at events means that they can be both promotional and decorative. You could use a printed pattern on the balloons and then gather lots of them together to give the impression of dynamic wallpaper! Alternatively you could use the surface area of the balloons to print your corporate branding or information you want to get across to your guests. This way, your balloons can accomplish different tasks based on how far away the viewer is.
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For corporate events
Whilst many of us relate memories of balloons with birthday celebrations when we were children, printed balloons can also be used in a more adult environment. The use of printed balloons can actually be very beneficial in the commercial world.
Exhibitions
Anybody who has had a space at a corporate exhibition will know just how much competition there is for space and just how hard everybody attempts to bring potential customers in their direction. If you employ the standard strategies of marketing to your exhibition show you will discover that you need to spend plenty of time, and often lots of money, to truly stand out. But rather than just competing on the same playing field as your rivals, how about taking to the skies to get one over on them?
Advertising potential
If you are using helium filled balloons to help advertise your organisationthen you will be instantly at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the appropriate amount of string attached to the balloon you will be placing your corporate identity in a space over and above the reach of regular advertising.
Just like printing your logo or company message on carrier bags or other packaging, branding onto balloons provides a mobile marketing space that you do not have to transport around yourself. Every single time you give out a printed balloon to a customer at the exhibition, you are effectually giving out a promotional piece for your firm that will be relocatingaround. Wherever that individual goes, your company branding will go too.
Yet another great advantage of using printed balloons as a corporate advertising tool is the price tag. No matter what state the economy may be in, firms are always looking for the most cost-effective means to promote themselves, and printed balloons are undoubtedly one of these techniques. For a relativelylow price you can get hold of a good number of balloons, all printed with your bespoke message. They are a really affordable advertising space.
It is very important to note that using a 100 percent balloon-based solution as your marketing strategy will not always bring the results you are looking for. It is much better to use printed balloons as a single part of your advertising plan. Think of them as the exclamation mark at the end of your marketing sentence.
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Balloon printing options
There are two primary kinds of balloon that can be printed on; latex balloons and foil balloons.
Latex balloons are the most common type of balloon. They are the teardrop shaped balloons that are slightly rubbery in texture. They nowadays come in a broad range of colour possibilities, and you can actually get balloons that are semi-transparent or have a metallic surface finish.
Foil balloons are in fact made from mylar, and instead of being formed of one solitary piece of material they are more typically made by sealing two separate pieces together. This hemming procedure allows for a wide range of different designs, including stars and hearts. Combined with their glistening finish, foil balloons have become extremely popular for printing customised messages for special events.
The environmental impact
Balloons are a consumable item, and as such people are often concerned about the effect they have on the environment. The good news is that balloons are actually quite an environmentally friendly solution and using them will not have a harmful effect on the planet.
Latex balloons are made of a substance called natural rubber latex (NRL) which is collected from trees in tropical regions. The trees are simply tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to prevent rainforest deforestation.
They are also biodegradable and can actually be used on the compost heap! Latex balloons will decay at different speeds depending on the circumstances they are left in, though testing has demonstrated that they will usually decompose entirely within 6 months. This is the same period of time as oak leaves need to decompose.
Get your own printed balloons
I hope this article will have pointed out a few of the scenarios that printed balloons are well matched to, and maybe you are already thinking about an upcoming event where balloons would make a perfect party piece.
If you want to learn more about getting your own customised printed balloons, there are many businesses that are now providing balloon printing as a service. By exploring on-line you will be able to locate a balloon printing company that could help you out. Once you have witnessed how well balloons help to set off your celebration you will want to use them over and over!